Winn Hotel Group is strengthening its group management and has appointed Kristofer Skoglund as the new Chief Operating Officer (COO). He will take up his role in June 2026 and will have overall responsibility for the group's operational activities.
The recruitment of Kristofer Skoglund is an important step in Winn Hotel Group's continued development and ambition to further strengthen the operational entirety at a time when commercial precision, guest experience, and efficient operation are crucial success factors within hotel operations.
Kristofer Skoglund has a broad background from leading commercial and operational roles within the hotel and hospitality industry. He has held senior commercial responsibility roles within Strawberry and Nordic Hotels & Resorts, among others, where he has worked with portfolio development, sales, and commercial management at both group and hotel level.
– We are delighted to welcome Kristofer to Winn Hotel Group. What truly sets Kristofer apart is the combination of strong business and commercial understanding, extensive operational experience, and a proven ability to develop teams and drive results. His qualities make him very well suited for the role of COO with us. This is a recruitment that strengthens our ability to drive both growth and operational excellence forward., says Per Keller, CEO, Winn Hotel Group
Kristofer also has experience in operational leadership within the hotel industry, where he was responsible for entire operations and participated in management team work with a focus on overall delivery and business development.
– Winn Hotel Group has a strong position and an exciting portfolio of operations with great potential. I look forward to working with the team to further develop the operational platform and create even better conditions for guests, employees, and partners., says Kristofer Skoglund.
The recruitment marks a clear step in Winn Hotel Group's long-term commitment to strengthening the group's operational management and creating even greater commercial and operational impact across the entire portfolio. Kristofer Skoglund will take up his role in June 2026..
