Several of SkiStar's running and training events taking place in Sälen this summer are already experiencing strong growth, which has had an effect on accommodation bookings. Factors that influence this are increased interest in training and health on TikTok, the fact that the mountains are a place where you can combine health and training with relaxation, and that a trip to the mountains gives you the opportunity to bring family or friends.
The Sälen Mountain Marathon, which is held together with the Skogsmårdarna orienteering club in Malung, is already breaking the old record and is increasing by 75 percent compared to the previous year. The iChallenge Sälen training event with training profiles Karl Dyall and Peter Blaha is seeing an increase of 163 percent and is attracting more and more participants. The Sälen Girls' Marathon, which is a collaboration with the Marathon Group, broke the record last year and continues to grow by 5 percent.
– We are incredibly happy and proud to see the increased interest in mountain training and running, says Stefan Sjöstrand, CEO of SkiStar. It gives us confirmation that we are on the right track in our endeavor to offer more activity days for more people and to combine training with relaxation at our lodges and hotels, which are always the starting point for our events.
In January, a TikTok trend was reported, where many big influencers run a lot – and far – and inspire hundreds of thousands of followers. Young people talk about inspiration that arouses curiosity in their social feeds. The mountain environment is easily accessible and offers opportunities for everyone, regardless of fitness level, to find their training and at the same time enjoy the mountains. After training, there is the opportunity to relax at the spa, relax, swim, sauna world and other activities.
– The great interest that we are already seeing has affected our accommodation bookings in Sälen, which are increasing by 15 percent compared to the previous summer. We have now entered into more collaborations and launched additional attractive events for different target groups where training, health and relaxation go hand in hand. We hope to continue to contribute to this positive development so that we help promote a more active and sustainable lifestyle and increased well-being for as many people as possible, concludes Stefan Sjöstrand.
The statistics in the press release are reported by each actor. The increase in accommodation bookings for Sälen is measured in the number of nights booked through SkiStar's accommodation agency.
Event calendar summer 2024:
JÄRV Adventure Hammarbybacken May 11 – May 12. More info here
NOVELTY! iChallenge Hammarbybacken May 25: a day filled with action, training and community with several training profiles. Pre-train here and join us for the mountains. More info here
The Girl's Mile in Sälen, June 13-16. More info here
NOVELTY! Youth camp in Hammarbybacken for children between 8-12 years old. The camp runs from 09:00-15:30 and includes lunch, snacks and all necessary equipment for skiing and other activities. June 13-14, June 17-18 and August 12-13. More info here
Mountain bike festival in Trysil June 20-23. More info here
Mountain bike camp in Trysil June 23-28. Age: 10-17 years. More info here
NOVELTY! 262 Scandinavian Mountains Gravel Route – a gravel road adventure for gravel cyclists and an adventure weekend in an exotic environment between Sälen and Trysil June 27-30. More info here
JÄRV Adventure Sälen June 28-30. More info here
3+3 orienteering competition in Sälen June 28-30. More info here
Aim Challenge Sälen August 1-4. More info here
NOVELTY! Vasaloppet Bike Festival Sälen 5-11 August. More info here
Vasaloppet's summer race Sälen 15-18 August. More info here
Aim Challenge Hemsedal 15-18 August. More info here
iChallenge Sälen August 22-25. More info here
NOVELTY! Highway Games iChallenge Edition August 22-25. Highway Games are Crossfit competitions organized by Crossfit Highway in Linköping. More info here
Mountain Marathon Sälen 29 Aug-1 Sep. More info here
JÄRV Adventure Trysil 29 Aug-1 Sep. More info here
Trysilrypa 5-8 Sep. Trysilrypa is Norway's largest cross-country hike and race for women. More info here
Trysil Enduro 14-15 Sep. 6th edition of a fast-paced weekend full of fun trail cycling. More info here
iChallenge Trysil 19-22 Sep. More info here
NOVELTY! EXECUTE Seal September 20-22: a team competition where you and your teammates run three sections each, with the total distance being 28 kilometers. The terrain is challenging and you will gain approximately 1,300 meters of altitude in a magnificent mountain environment. You have 15 hours to complete the challenge. More info here
Mountain fun with Kristin Kaspersen in Sälen 27-29 Sep. More info here
According to the press release.
