Friday 13 Nov, 2026

Jenny Bladh – Scandic Plaza Borås' new hotel director

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Photo:Scandic Plaza

As of mid-May, Jenny Bladh is the new hotel director at the newly renovated Scandic Plaza Borås.

Her career journey has been rapid in the hospitality industry, she started at Scandic Crown in 2012 as a reception manager and is now taking on her first role as hotel director.

Since Jenny started as reception manager at Scandic Crown, things have gone smoothly. After just over two years, she took on the role of hotel manager at Scandic Helsingborg Nord. She has since been hotel manager for Scandic Opalen in Gothenburg. She also has a background from IKEA, including as restaurant manager at the department store in Jönköping, deputy HR manager at IKEA in Bäckebol and as department manager in customer relations. Jenny has also lived in France for a couple of years.

– I want both guests and Borås residents to feel at home with us at Plaza. Here they can work during the day, have a meeting, an after work, lunch or dinner. There is plenty of space for lobby work. It will be really fun to work with this fine hotel and my new colleagues, says Jenny Bladh, hotel director at Scandic Plaza Borås.

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