Under Tom Sibirzeff's leadership, Nordic Camping & Resort has become the largest and leading camping chain in the Nordic region. The company operates 24 sites and is headquartered in Stockholm. The company has been owned by the venture capital company Norvestor since the end of 2016.

Johan Söör, who now takes over as the new CEO, was previously responsible for building and leading the train operator MTR Express for five years and was its first CEO. He has a total of 13 years of experience from the travel and service industry, including from the consulting firm McKinsey & Co. where he worked with clients in the airline, hotel and charter industries. He will take up the position on April 16.

”"Nordic Camping & Resort is a market leader and has popular facilities, very talented employees and a professional owner who wants to continue investing in the business. I really look forward to continuing to develop the company and acquire even more facilities together with the entire team," says Johan, who will also invest in the company.

”"After 16 fun and successful years, it is now time for me to hand over the CEO role to Johan Söör who will continue the expansion of Nordic Camping & Resort together with our knowledgeable and committed staff," says Tom, who will act as Senior Advisor to the company's management and board and be a member of the board.