Jonas has a background with several management positions and is well-established in Dalarna in his previous positions and grew up in western Dalarna. He will take office on November 1.

– Being trusted to be part of developing an entire industry that is so important to Dalarna feels both honorable and fun. With so many competent employees, we will succeed, says Jonas Rosén.

– It has been important to find a CEO who can handle the many perspectives of regional development, support the tourism industry with increased sales and lead 65 employees across an entire region. The demands on the incoming CEO are many, but Jonas is used to a large, dispersed organization. Jonas is also well-versed in, among other things, landowner issues, which are of great importance in the tourism industry, and his experience from both municipal and private operations suits our company, says Charlotte.