Julia Hillenbrand has been appointed new Vice President Sales EMEA (Europe, Middle East and Africa)
East & Africa) after an extensive and successful international career in
Lufthansa Group.

Julia Hillenbrand takes over responsibility for all commercial and sales activities for
Lufthansa Group's airline brands in all European countries (not
domestic markets), Middle East and Africa. Julia Hillenbrand will lead
and develop the global sales programs and the Group's
sales communication worldwide together with his team.

Julia Hillenbrand is an extremely experienced and creative airline manager with a strong
spirit of innovation and international business relations. With his vast knowledge of
the needs of our customers and stakeholders, she will strengthen the Lufthansa Group
further, says Frank Naeve, Senior Vice President Sales & Distribution
Lufthansa Group.
Julia Hillenbrand succeeds Lorenza Maggio, who has been appointed as a board member in
ITA Airways.
Julia Hillenbrand was born in Germany and has a degree in international business.
She has lived in eleven countries and speaks six languages, including English, Spanish,
Portuguese and French.
Julia Hillenbrand has an extensive and successful international background behind her.
career within the Lufthansa Group. Since 2022 she has been responsible for brand and
customer experience for SWISS. Between 2019 and 2022, she led
the sales department, first for Spain and Portugal, and later for Western Europe
as Senior Director Sales Western Europe. Prior to that, Julia Hillenbrand had
various management positions, such as a regional role as Director Sales
Products & Programs Asia Pacific in Singapore and as head of SWISS
marketing and pricing team in London.