Tuesday 11 Aug, 2026

Karen Østerbye becomes the new Head of PR & Communication for United Spirit Nordic

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Karen Østerbye comes with a solid background in the travel and experience industry, including as Nordic PR Manager at Icelandair for many years, Press Manager at Bellagroup and most recently as Communications Manager at the Danish branch of Sixt Car Rental.

Karen will strengthen PR efforts and communication and, in collaboration with the rest of the team, promote and communicate United Spirit Nordic's unique and exciting customers in the Nordic markets.

Customers include VIVA Cruises, which offers premium river cruises in Europe, Destination Asia – an umbrella organization for 11 countries in the Far East, Oman Tourism, Visit Saudi and others.

Karen says: ”Yes.ag is very happy to be ”back home” in the travel industry, which I know so well and enjoy, and I know that I can contribute to getting the message out even more across the board. I look forward to us doing what we do best together, namely inspiring, arousing curiosity with our destinations and experiences and, not least, making travel dreams come true”.

Christine Engen, CEO of United Spirit Nordic, continues: ”With Karen's extensive and relevant experience, and strong leadership, we are confident that she is the right person to manage communications and take it to the next level, on behalf of our clients.”.

Karen concludes: ”I look forward to reconnecting with my old acquaintances, and of course also building new and good relationships in the future.”".

According to the press release.

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