The number of hotel rooms sold increased by just over 3 percent in March and hotel room prices increased by about the same amount compared to the same month in 2024.

This is stated in a press release from the industry organization Visita.

Of the major cities, demand increased clearly in Stockholm by just over 5 percent, while Gothenburg and Malmö dropped by 4 and 5 percent respectively.

The first three weeks of the month were characterized by negative development figures for the hotel market as a whole. During the period 1-20 March, the number of rooms sold decreased by just over 4 percent. However, the development changed in the last week, and there are two interacting explanations, according to Visita. 

”"Partly a calendar effect that seems to have to do with a naturally lower demand during the comparison period due to the Easter holidays last year. Partly an unnaturally high demand in the Stockholm region as a result of Kent's concerts. These two effects meant that accommodation revenues during the last week rose by over 100 percent in the Stockholm municipality compared to last year," writes Visita. 

Source: Dagens Industri