The Malta Tourism Authority has become a new Destination Partner of the World Travel & Tourism Council, WTTC. The partnership is launched ahead of the WTTC Global Summit 2026, which will be held in the Maltese capital of Valletta on 7–9 October.
The collaboration will strengthen Malta's contacts with the international travel and tourism industry and give the country a platform to raise issues related to, among other things, sustainable growth, innovation and the development of the hospitality industry.
The Malta Tourism Authority (MTA) is responsible for promoting Malta as a travel destination, working with government agencies, tourism businesses, local communities and international stakeholders. The organisation's mission also includes quality, skills development and the development of the visitor experience.
“The partnership with the World Travel & Tourism Council comes at an important time for our tourism sector and our country as we prepare to welcome the world to Valletta for the Global Summit 2026,” said Malta’s Minister for Tourism Jo Etienne Abela.
He emphasizes that the collaboration will give Malta the opportunity to both share its own experiences and learn from international actors.
World tourism leaders gather in Valletta
WTTC Global Summit to be held in Valletta on October 7–9, 2026. Business leaders, ministers, investors and other decision-makers in the global travel and tourism industry are expected to gather there to discuss the future of the industry.
For Malta, the event will also be an opportunity to market the country and show how the destination works with tourism, sustainability and future growth.
“As Malta prepares to host the WTTC Global Summit in Valletta, the country will have the opportunity to showcase its unique cultural heritage, hospitality and vision for sustainable growth to industry leaders from around the world,” said Gloria Guevara, President and CEO of WTTC.
Want to build a more resilient tourism industry
The Malta Tourism Authority sees membership as a way to get closer to decision-makers in the international tourism industry.
“Becoming a Destination Partner of WTTC is a major step for the Malta Tourism Authority. The partnership provides Malta with a direct platform for engagement with leading decision-makers in the global travel industry,” says MTA CEO Carlo Micallef.
According to Micallef, the collaboration will also underline Malta's ambition to continue developing a sustainable and resilient tourism industry, based on the country's cultural heritage and distinctive travel experiences.
