Mari Tara becomes the new CEO of Idre Himmelfjäll. Idre Himmelfjäll is the first major investment in a new ski resort in over 30 years in the Swedish mountains. The resort has been established in record time and has also recently been named Brand of the Year 2022 by Dalarna Business.
Mari Tara has extensive experience in the industry and looks forward to continuing the work of developing Idre Himmelfjäll.
– It feels very inspiring to be entrusted with leading Idre Himmelfjäll with its fantastic development in recent years. Together with the board and employees, I look forward to continuing to develop the company's future potential in the same entrepreneurial spirit., says Mari Tara.
Current CEO Torbjörn Wallin has previously announced that he is stepping down as CEO due to family reasons. Mari Tara is moving from a job as CEO of the Grönklittsgruppen to the newly started mountain resort Idre Himmelfjäll. The resort has quickly established itself as a favorite resort for many families with children. Just three years after opening, the resort has over 3,500 beds, 23 slopes, 9 lifts, restaurant, reception, convenience store, ski shed, ski school, Sami activities, snowmobile rental, dog sledding and cross-country ski trails.
– As we continue to work towards "Vision 2036", it is full speed ahead that matters, and we are incredibly happy that Mari wants to be part of this effort with us. We have worked together before and I know that she will develop the facility with great respect for the local area, nature, culture and people, says Torbjörn Wallin, CEO of Idre Himmelfjäll.
”"Vision 2036" includes over 15,000 beds, 45 slopes, hotels, restaurants, retail and activities all year round.
Torbjörn Wallin will continue his involvement in the company through board work.
Mari will take up her new role as CEO of Idre Himmelfjäll in the fall of 2023.
According to the press release.
