The board of directors of the newly formed Visit Skåne AB has appointed Max Granström as CEO.
Max Granström has been CEO of Helsingborg Arena and Scen since 2014, a municipally owned company active in the performing arts, culture, sports, events, visitor attraction operations and destination development, with a turnover of approximately SEK 250 million and just over 200 employees. He has previously been, among other things, Director of Culture in the City of Helsingborg, CEO of Helsingborg City Theatre, CEO of Helsingborg Evenemang och Idrottspark and lawyer at Mannheimer Swartling Advokatbyrå.
-I am very pleased that we have been able to recruit Max as CEO. Now we will continue to move the positions forward and profile Skåne as an obvious and attractive destination in both Sweden and northern Europe. The tourism and events industry is a crucial part of the Skåne economy and in regional development, says Anna Jähnke (M), Chairman of the Board of Visit Skåne AB.
Max Granström will take up the assignment in the fall of 2023.
– Skåne is unique as a destination and has so much to offer its visitors. We can be proud of the very good climate of cooperation that prevails among our Skåne stakeholders, and I am convinced that it is a key factor in continued successful place development work. In this work, Visit Skåne AB has an important mission as a unifying, promoting and enabling force. I really look forward to leading the company in this mission, and to contributing to this very important part of regional development together with the board and all the knowledgeable and experienced employees in the business, says Max Granström.
Visit Skåne AB is Skåne's regional DMO (destination management organization) with the mission to strengthen Skåne's brand internationally, and to promote the tourism and event industry. We strive for tourism in Skåne to contribute to a better society with the vision Skåne - where tourism matters! Visit Skåne AB is owned by Region Skåne Holding AB and was formed in 2023 through a merger of Businessregion Skåne AB, Tourism in Skåne AB and Event in Skåne AB.
According to the press release.
