Monika will be responsible for the chain's distribution platform, but also optimize the various distribution channels.
She will work closely with the hotels in the chain to optimize their revenues through well-defined pricing strategies.
– Distribution and price optimization are some of the areas that are developing at an incredibly fast pace in the hotel industry. Monika's experience and expertise will enable us to advance our positions further and continue to take market share, says Johan Michelson, Sweden Manager Best Western Hotels & Resorts.
– What stands out about Best Western is the drive and commitment of the local hotel entrepreneurs. The chain is in a very exciting and positive phase and I look forward to contributing to its continued development, says Monika Moser.
Monika Moser will be part of Best Western's management team.
