A new survey from travel agency Ticket shows that social media has grown the most as a source of travel inspiration among young Swedes over the past two years. At the same time, AI tools like ChatGPT are also starting to take hold in travel planning.
Travel habits are not only changing when it comes to destinations – the way we search for information is also changing, according to a survey from the travel agency Ticket. Among young Swedes, social media in particular has taken on an increasingly important role in travel planning over the past two years. According to the survey, 32 percent of Swedes in the 18–29 age group say that they now use social platforms more than before to find ideas, tips and information for a trip abroad – especially on Instagram, YouTube and TikTok.
The survey also shows that AI is establishing itself as a new source of inspiration. Around 1 in 10 young Swedes say that they have turned to AI services like ChatGPT for inspiration and guidance on travel destinations more than before in the past two years.
“AI is still quite new, but is growing rapidly as a source of inspiration. Soon it could become as obvious as Googling or using social media when planning your trip,” says Tiyoneh Jah, PR & Communications Manager at travel agency Ticket.
Source: The survey was conducted among a nationally representative sample of Swedes aged 18 and over by the opinion and market research company YouGov on behalf of Ticket.
According to the press release.
