After five years in Intoit Travel Group and with fantastic growth where they have more than ninefolded their turnover from 17 million sek to 161 million sek, Intoit is handing over the majority ownership to the investment company Red Six. Founders Malin Stom and Einar Halldin will continue as co-owners and lead Sweden's leading sailing organizer further in its growth journey. 

We have had a fantastic development in the last five years. We have developed our sailing trips, built a fleet of more than 50 sailing boats in the Mediterranean and more than ninefold increased our turnover. This despite the fact that it was chaotic to say the least with the pandemic for a couple of years. Now we look forward to taking our concept to more countries together with our new main owner, Red Six, says Einar Halldin, founder and CEO of More Sailing.

Fredric Gunnarson, founder and CEO of Red Six, comments on the acquisition: 
“After two transatlantic sailings with More Sailing, I was very impressed with the team, the culture and the whole experience. When it turned out that the founders and I shared a vision of what the company could become, the deal felt very natural. There is a thirst for unique travel experiences and now we look forward to taking the company out into the world together – and giving many more people the opportunity to experience the sea, sailing and nature in an accessible and environmentally friendly way.”

Ulf Hansen, Chairman of More Sailing and Intoit Travel Group, comments: The journey and development of More Sailing is a very good example of what we do at Intoit. We invest in smaller tour operators and together with really sharp entrepreneurs we develop the Companies until they grow out of our infrastructure. It is really exciting to hand over More Sailing to a new main owner who wants to take the Company further on an internationalization journey.

According to the press release.