MSC Cruises is launching its global brand campaign ”The Best Holiday Ever,” capturing the feeling of holiday magic that occurs in unexpected and unplanned moments. With 23 modern ships sailing to more than 250 destinations in 2026, the company offers countless unforgettable experiences in the new year.
MSC Cruises is launching its new global brand campaign, ”The Best Holiday Ever,” which captures the feeling of life on board, from delicious food and international entertainment to a wide range of destinations and departure points. The campaign highlights those moments that cannot be planned: when dolphins suddenly appear alongside the ship, when new friendships are formed around the dinner table or when adults get carried away and have as much fun as the children in the water park. On board MSC Cruises ships, a wide range of experiences await for all ages, from restaurants and entertainment to wellness, family activities and shore excursions, where every day contains both the planned and the unexpected.
Watch the new brand film here.
Food and experiences on board
From elegant restaurants and quality international dining experiences to casual buffets, MSC Cruises caters to every taste. Guests can enjoy traditional favorites like fresh homemade pizza or discover all the flavors of the world in restaurants like Kaito Teppanyaki and Hola! Tacos & Cantina.
Entertainment and activities
Spectacular international entertainment awaits on board with shows and activities for travelers of all ages. The carefully crafted entertainment concepts include grand stage performances, live music, enrichment activities, game shows and pop-up events.
As a family-owned company, MSC Cruises knows what it takes to keep the whole family happy on holiday. The award-winning Doremiland kids' club, onboard water parks, cinema and 24-hour activities provide plenty of opportunities for discovery and joy for all ages.
The onboard shopping options are extensive and the stores are filled with timeless design and the latest trends, allowing guests to take home more than just memories from their cruise. On selected ships, there is also the exclusive luxury concept TimeVallee, a multi-brand watch concept, as well as Omega boutiques.
Design and comfort
MSC Cruises ships feature a distinctive European design with stylish facilities and high-quality amenities in genuine marble, crystal and glass, and iconic design details such as the classic Swarovski staircase. For those seeking extra comfort, the MSC Yacht Club, a ship-within-a-ship concept, offers the ultimate in privacy and personalized service, priority boarding and 24-hour butler and concierge services.
Wellness and relaxation
A wide range of wellness options await on board, offering opportunities for relaxation and recovery, as well as a wide range of fitness facilities and classes. The MSC Aurea Spa offers massage and beauty treatments to help guests find balance, while the thermal areas combine heat, water and tranquility.
Destinations
MSC Cruises offers itineraries across five continents to almost every corner of the world. The wide selection of destinations and departure ports holds a wealth of unique adventures waiting to be discovered. MSC Shore Excursions takes care of every detail so guests can fully immerse themselves in the cultures and landscapes of their journey.
