Norwegian is modernizing its visual profile and logo for the first time since its establishment in 2002.
– Norwegian's logo and brand are both well-known and appreciated, which we are very proud of. Even though we are renewing, we promise that customers will recognize us. After more than 20 years, it is time for a modernization and the new profile will give Norwegian a more modern, warmer and clearer expression, says Christoffer Sundby, Norwegian's Group Director of Marketing and Customer Service.
Norwegian has had the same logo since its inception in 2002 and it is a well-established and strong brand. Behind the change is partly a need to adapt the visual profile to today's demands and needs for marketing, but also a desire to more clearly show the personality and character of the company and the brand. The upgrade is part of the company's 20th anniversary in 2022 and with the aim of becoming Europe's most popular and reliable airline.
– The new visual identity has a richer color palette, a new typographic expression and image style, and a more flexible layout system. We look forward to showcasing the new profile, both internally and externally. The phasing in of the new profile will take place gradually. We will start with digital channels and then update gradually and structuredly in all marketplaces, offices, airports and on the aircraft themselves. The old and new profiles can live side by side during a transition period. In early March, the new profile and logo will be visible for the first time in our own and external media, says Camilla Aspen, Creative Director at Norwegian.
According to the press release.
