Norwegian is scaling up at Arlanda. The 170 cabin crew will be expanded by an additional 140 people.

”It is a combination of both former employees who have applied to return to us, and new employees,” comments Communications Manager Charlotte Holmbergh Jacobsson.

The plan is for the new cabin crew to be fully trained by spring. They also believe they will be able to hire more later next year.

Next year, the company will increase its fleet from 70 to 80 aircraft and expects a continued increase in passengers and also more routes and destinations.

Sweden is a central market for Norwegian. In 2019, Norwegian chose to discontinue long-haul operations to North and South America and to Thailand to focus on the Nordic region and Europe. 

During the 2020 coronavirus pandemic, no flights were operated in Sweden for a couple of months. The company then went through a restructuring and in April 2020, Norwegian's Swedish subsidiary filed for bankruptcy. Since then, the trend has reversed.

”Last summer we had 170 routes in total across the entire network and an average of 700,000 passengers per month. This summer we had nearly 300 routes and 1.8 million passengers per month. We are also seeing an increase in business travel,” says Charlotte Holmbergh Jacobsson.

But competition in the industry is tough.

”"There is tough competition because now Ryanair has come in and flies from Stockholm Arlanda, but we still believe in our product."”

Norwegian's stock rose sharply on the stock market after a quarterly report on October 26 that surprised the market positively. The company nearly doubled its profit and said it was seeing an "encouraging booking trend."”

Source: DI.SE