Starting today, travelers in the Gothenburg area can book their trips with Taxi Göteborg directly via the Uber app. Uber and Taxi Göteborg announced the strategic partnership at the end of September, which means that Taxi Göteborg's drivers and taxis will be available on the Uber app during times when there is extra demand for trips.
Residents and visitors to Gothenburg can easily get a taxi from Taxi Göteborg via Uber's app, while Taxi Göteborg gets an even more efficient use of its drivers and vehicles. The collaboration aims to create a simple and efficient solution for both travelers and drivers during periods of high demand.
“"It's great that we are now starting this partnership - Together with Taxi Göteborg, we have developed a local and sustainable solution that meets the increased demand we see for travel in the city. Starting today, both residents and visitors to Gothenburg can benefit from better accessibility for travel," says Peter Löfstrand, Head of the Nordics at Uber.
Travelers can now get a taxi from Taxi Göteborg when ordering from Uber's regular product offering, but there is also a dedicated Taxi Göteborg product in the Uber app, where you can order a taxi specifically from Taxi Göteborg. The product works like other products in the Uber app.
“We are proud to collaborate with Uber and now be able to offer the people of Gothenburg a modern and flexible transport solution. Together we make travel easier, while strengthening sustainable mobility in the city. For us and our drivers, this means more trips and better resource utilization,” says Magnus Klintbäck, CEO, Taxi Göteborg
According to the press release.








