Now, Sweden's marketing company Visit Sweden has chosen the final agency in its giant procurement. OTW will become Visit Sweden's production and content agency.
During 2020, Visit Sweden has completed the company's largest agency procurement ever. With OTW in place, it means that the final piece of the puzzle is in place.
Together with other new agency partners; Forsman & Bodenfors/Åkestam Holst NoA/INGO, Mindshare and AQKA, OTW now joins the team around Visit Sweden, and thus all areas of expertise are filled. The process of setting out the new direction for Sweden as a travel destination is ready to begin.
”"It is extremely gratifying that we have now concluded framework agreements with some of Sweden's absolute sharpest agencies within their respective specialist areas," says Susanne Andersson, CEO of Visit Sweden.
”"We are now starting our important development work with the goal of supporting the recovery of the Swedish tourism industry as much as we can both internationally and in Sweden," Susanne continues.
OTWs will assist Visit Sweden with communication and production of moving images/still images for various content needs, article production and live broadcasts of various webinars and so on.
OTW's cutting-edge expertise in fast-moving production, the ability to transform existing strategies and concepts into relevant and cost-effective content, means that Visit Sweden can continue to create effective value for Sweden and the Swedish tourism industry. Especially important in times of digital transformation and now under the great impact of the pandemic.
”"It feels fantastic that we continue to have the confidence to work with one of Sweden's most exciting brands. We look forward to working with Visit Sweden and other partners to be part of marketing Sweden as a progressive, sustainable and, above all, beautiful country. And this at a time when it may be needed more than ever," says Samin Krijestarac, Account Director OTW.
Visit Sweden's new agency partners:
- Content & Production Agency: OTW.
- Digital agency: AKQA.
- Media agency: Mindshare.
- Strategic Communications Agency: Forsman & Bodenfors as preferred partner, with Åkestam Holst as complementary agency 1 and INGO as complementary agency 2.
