Yesterday, Sifo Kantar's reputation index for interest groups was presented. The reputation of outdoor promotion is high on the list again this year.
–It makes me so incredibly proud that Friluftsfrämjandet is once again valued so highly by the public this year through the Sifo Kantar survey. It is our 8,000 non-profit leaders who are and carry our brand and who have created adventures all over the country for the past 130 years. This is fantastic proof that our activities are of very high quality and make a difference for many people. In the process, we also contribute to better public health at a societal level, says Kristina Ljungros, Secretary General of Friluftsfrämjandet
The reputation index measures the public's trust or impression of an organization, as well as the quality and success the public attributes to the organization. The rating is based on 5 question areas.
Read the survey Reputation Index for Interest Groups 2022 here.
The demand for Friluftsfrämjandet's activities is enormous and outdoor activities have become more popular and important in recent years. Friluftsfrämjandet works to make outdoor activities a place for everyone, protect the right of public access and promote increased respect for nature.
