TUI is expanding the role of Peik Martin, previously Director Transformation & Change, now also including digital sales in the assignment.

Peik Martin began his TUI career in 2008 as CEO of the Finnish part of the company, then called Finnmatkat. During his time at TUI, he has been responsible for the digital platforms as CIO of TUI Group and also as CIO for the Northern Region, which includes TUI's Nordic markets as well as the UK and Ireland. Assignments that have given him experience in interdisciplinary leadership, digital transformation and a good understanding of the different Nordic markets. Peik will take up his new role in August. 

With TUI's focus on digitalization, Peik is the perfect candidate for this position. Peik Martin has shown himself to be a capable international leader who is well-versed in our digital sales and understands the Nordic markets. Says Alexander Huber, Nordic CEO at TUI.

Peik's goal with the assignment is to develop the customer experience and continue to drive the digital development of sales.

TUI's digital sales team is doing a fantastic job, picking up trends early and engaging more and more customers in our Nordic markets. I am very much looking forward to working on developing a world-class customer experience and continuing to shape the future of travel. Says Peik Martin