Piret Mürk-Dubout will take over as CEO of the Swedish subsidiary Tallink Silja AB. She succeeds current CEO Ats Joorits, who will retire on 31 August 2024. Piret Mürk-Dubout will take up her new role on 1 September 2024 and will continue her work on the Tallink Grupp Board of Directors.
Ats Joorits, who has been CEO of Tallink Silja AB since March 2021, announced earlier this summer his plans to retire. Piret Mürk-Dubout has been a member of the board of directors of Tallink Grupp since April 2019 and is responsible for sales, marketing, customer service, concept development, travel trade and sustainable business development. Before joining Tallink Grupp, she was CEO of Tallinn Airport and has held several senior positions in both Estonia and Sweden, including within Telia Group.
– Piret Mürk-Dubout has extensive knowledge and experience of the Swedish market from her previous roles and has a clear vision for how our operations in Sweden will develop in the coming years. I am pleased that she has accepted this new challenge and look forward to her, together with our professional and committed Swedish team, continuing to develop our offering in this important market, says Paavo Nõgene, CEO of Tallink Grupp.
In connection with Mürk-Dubout's appointment and a reorganization of the sales and marketing functions within Tallink Silja AB, the company has also appointed Enrique Hellsten as new Sales Director and Jan Holmberg as new Marketing Director.
Enrique Hellsten takes over the new role after most recently serving as Customer Service and Operations Manager at Tallink Silja AB. Jan Holmberg joins the company from Telia, where he was previously Marketing Manager with responsibility for digital marketing, media and transformation. He has also previously served as Consumer Marketing Manager at Telia and held several senior positions within international marketing at Scandinavian Airlines (SAS).
Enrique Hellsten and Jan Holmberg will assume their new roles today, August 13, 2024.
According to the press release.









