In the hotel scene of Norrland, Skoogs has appointed Sabina Jonsson as the new hotel manager for KUST Hotell & Spa, starting on August 1. Sabina has an impressive background in event management as well as the hotel industry. With that comes a deep understanding of the region's needs, which makes Sabina ready to lift KUST Hotell & Spa to new heights.
Sabina Jonsson, who was born and raised in Ammarnäs and Umeå, has extensive experience in the event and hotel industry from her years as CEO of Sabina Consulting AB, where she specialized in creating memorable events. She has previously been hotel manager for Stadshotellet in Skellefteå, was involved in the start-up of Wood Hotel and most recently comes from the role of operations manager of House Be.
“Having the opportunity to lead KUST Hotell & Spa is an honor. I look forward to working together with the entire team to strengthen the hotel's position as a leading destination in Norrland, and to continue offering our guests an unparalleled hotel experience,” says Sabina Jonsson.”
Her passion for hospitality and ability to create unique experiences will be a great asset to KUST Hotell & Spa. With Sabina's leadership, which is characterized by a burning passion for people and the creation of personalized hotel experiences, the goal is to not only continue the hotel's tradition of excellent service, but also to introduce new, innovative concepts that reflect the unique character and culture of Norrland.
“KUST Hotell is a very genuine product, here I immediately felt that we know what we are and that we are deeply rooted in the Norrbotten soil. It is an incredibly nice and local brand with a clear common thread and unique details. I already feel a sense of security and pride in being able to be part of representing this product”, Sabina concludes.
“Now that we have been around for 8 years, we feel ready to take KUST to new heights, KUST 2.0 you could say. Based on where we want to go, we believe that Sabina is exactly the right person with her experience, both nationally and internationally. I think that when one door closes, a new one always opens, and with it new opportunities. We get the opportunity to find new unexplored paths and it is exciting for all of us to see where it leads”, says Christina Skoog, CEO.
According to the press release.
