Pia, together with her colleagues in the communications team, will contribute to SAS's continued work to strengthen relationships with the media, customers, and other stakeholders in Sweden.

Pia Herrera brings extensive experience from the media industry, where she has worked as a journalist and presenter for Sveriges Radio and Sveriges Television. Pia has also previously worked as a press secretary at the Swedish Tax Agency and within the travel and aviation industry, providing her with further valuable insights and experiences that will benefit SAS's proactive work with media, PR, and communication.

”I look forward to working with SAS and contributing to strengthening SAS's brand and communication in the Swedish market. SAS has a strong history and an exciting future, and I am honoured to be a part of that journey.”, says Pia Herrera.

Earlier this summer, SAS announced that Norway will also receive a new press manager, Øystein Schmidt, from 1 August. Pia starts as press manager on 12 August.

Enhanced communications team

”We are very happy to welcome Pia and Øystein to the SAS family. Their experience and expertise will be invaluable to our work in strengthening and building upon relationships with our stakeholders in both Sweden and Norway.” says SAS communications director Mads Brandstrup Nielsen.

Alexandra Lindgren Kaoukji is already responsible for relations and media work in Denmark and internationally, and together with Pia and Øystein, she forms a strong team of experienced press managers who will drive important issues forward, such as sustainability work and building a strong and competitive SAS.”We look forward to working together to ensure we continue to be a leading player in the industry”, continues Brandstrup.

According to the press release.