Diptyque, Mini Rodini, Sandqvist and Teenage engineering. These are just some of the brands that will be added to the offering at the Market Place in Terminal 5 when retail tech company Co-X launches the unique retail concept Depart.A.Mental at Stockholm Arlanda Airport in the first half of 2025.
Depart.A.Mental is an innovative concept store that makes it easier for brands to reach out in a physical environment through the retail-as-a-service approach where they rent for a period and get access to store space, staff and signage. The 300 square meter store, which opens at Marknadsplatsen in Terminal 5 at Arlanda on March 20, features a carefully crafted selection of fashion, beauty, technology, accessories and lifestyle products. The assortment combines established classics with new, exciting brands that are rarely seen in traditional retail environments, and travelers are offered a mix of premium products and personal service.
"We are very much looking forward to welcoming Depart.A.Mental and Co-X to Marknadsplatsen. The initiative is unique and innovative and involves a vibrant and constantly changing retail experience in line with our commercial strategy. The concept delivers a product mix that appeals to different customer segments and offers fun and inspiring shopping in accordance with Swedavia's target group promise to travelers," says Charlotte Ljunggren, Director of Marketing and Sales. at Swedavia.
Among the brands in the store opening at Arlanda are international names such as Diptyque and Nothing as well as Swedish favorites such as Ahlvar Gallery, Sandqvist and Mantle. Depart.A.Mental presents a carefully curated selection of niche and cult brands, where innovation and quality are in focus. Among these are the technology-oriented Teenage Engineering and Void Watches, the sustainable and stylish Sleepers and Residus, and beauty players such as Skinome and Selahatin. The store also offers unique services such as a beauty bar for quick beauty care, making the shopping experience both practical and luxurious.
Behind Depart.A.Mental is Co-X, a Swedish retail tech company that is revolutionizing retail by combining digital innovation with physical presence. The store at Arlanda is a further development of the successful concept that was launched at Westfield Mall of Scandinavia in April 2023.
"Depart.A.Mental is about more than sales. We are creating a meeting place where consumers can discover both established and new brands in an inspiring environment. Arlanda is the perfect platform for our next expansion – a global hub with unbeatable brand exposure," says Clara Lindsten, COO and co-founder of Co-X.
For the brands in Depart.A.Mental, the store represents a unique opportunity to reach an international audience in a premium context.
– With our new shop-in-shop at Arlanda, we are meeting demand from customers from all over the world. Depart.A.Mental gives us a flexible platform where we can present our brand in a new context and arouse curiosity among a global target group, says Marina Davarinou, CEO of Mini Rodini.
Depart.A.Mental will open at the Market Square in Terminal 5 at Arlanda on March 20, 2025. Among the brands confirmed for opening are Diptyque, Mini Rodini, Sandqvist, Mantle, Pixi, Skinome, Ceremonia, Selahatin, Nothing, Teenage engineering, Void watches, Kalevala, Akind, Lace laboratory, Ahlvar Gallery, Residus, Nikben and C'est Normal.
About Co-X and Depart.A.Mental
Co-X is transforming physical retail by turning stores into shared marketplaces where brands can establish themselves with minimal risk and maximum flexibility. The platform gives brands direct access to consumers and creates a shopping experience that combines the best of offline and online. Depart.A.Mental is the company’s flagship concept – a department store in a new form that combines the flexibility of digital commerce with the experience and presence of a physical store. Here, established and niche brands meet in a dynamic and curated shopping environment.
About the Marketplace
Marknadsplatsen is Arlanda's largest ever investment in shopping, food and drink. When everything is ready in the first half of 2025, Marknadsplatsen will offer around 40 new restaurants and shops on an area of approximately 11,000 square meters. The design is characterized by Scandinavian elements and, among other things, wooden panels with soft shapes create a pleasant atmosphere. Marknadsplatsen offers something for everyone with a wide range of both selection and price.
According to the press release.
