Sunday 18 Oct, 2026

Skistar gave a 90 percent discount by mistake - reported

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Skistar sold lift passes with a 90 percent discount. But then the ski resort giant canceled the purchases, citing a technical error. Now the company has been reported to the Swedish National Board of Consumer Complaints, ARN, reports SVT News.

During the Black Friday sale, skiers could buy season passes for 1,000 kronor on Skistar's website, instead of the usual price of around 10,000 kronor.

The lift pass in question was "Skistar all winter adult" for the destinations Åre, Sälen or Vemdalen.

Several skiers purchased the cards, but just days later Skistar canceled the orders and the money was refunded to the respective buyers.

The company sent a text message saying that the purchase was canceled due to a technical error that caused the order to show an ”obviously incorrect price.” Instead, customers were directed to purchase a new one at the regular price.

Source: TT-DI.SE

ARN has not yet made a decision on the matter.

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