Photo: Smålands Turisms[/caption Smålands Turisms
During the Jönköping Gala on Saturday evening, the Tourism Award of the Year was made public.
The motivation for the win was…
”"With a sustainable mindset that embraces both economy and nature, this year's winner has constantly broken new ground on the Småland map. Through booms and busts, constructive results have been created in an exemplary manner, both long-term and in the present. As committed players in a strong Jönköping County, this year's winner has shown their mettle both nationally and internationally.
The winner has created something that is not only unique – but is also one of the biggest success factors for Småland tourism. For 20 years, nine privately owned companies have competed by collaborating, and this year their joint efforts for tourism are being rewarded with the Tourism Award of the Year!”
Småland Resorts includes Björkhaga Hotel & Konferens, Hestraviken, Hooks Herrgård, Hotel Gyllene Uttern, Hotel Mullsjö, Hotel Ullinge, Isaberg Höganloft, Västanå Slott and Wallby Säteri.
The winner of the Tourism Award of the Year will be Småland Tourism's, and thus Region Jönköping County's, candidate for the national Great Tourism Award. This award is awarded by the Foundation for the Advancement of Knowledge in Tourism, with the Swedish Agency for Economic and Regional Development as the principal, and all candidates are awarded 10,000 SEK each.
