When the travel fair Holiday for Everyone takes place in Herning on February 21–23, Stena Line will be on site together with World of Volvo, Liseberg and Universeum to focus on Gothenburg as a destination for Danish travelers.
Stena Line plays a central role in connecting Denmark and Sweden through its ferry routes between Gothenburg and Fredrikshamn and Halmstad and Grenå. In 2025, the goal is to get even more Danes to discover Sweden's second largest city. That's why the shipping company has joined forces with three of Gothenburg's biggest tourist attractions, by jointly participating in Scandinavia's largest travel fair in Herning, Denmark, to show why the city is a perfect choice for Danes looking for big city experiences, family activities and smooth transport.
”Gothenburg has it all – exciting city life, award-winning restaurants, family-friendly attractions and easy access from Denmark. We want to show Danes why Gothenburg is the obvious choice for their next trip and how easy it is to get here with Stena Line,” says Ulf Staff, Travel Commercial Manager for the Denmark region at Stena Line.
Focus on new initiatives and travel trends
At the fair, Stena Line will present its latest initiatives to attract more Danish travelers, while sharing insights into travel trends between Denmark and Sweden. The collaboration with World of Volvo, Liseberg and Universum is part of a larger initiative where transport, experiences and marketing go hand in hand to strengthen Gothenburg's position in the Danish market.
Stena Line and their partners can be visited at stand 9444 during Holiday for Everyone in the MCH Messecenter Herning.
According to the press release.
