Skavsta will become an important hub in the transport system and take its place as Stockholm's southern airport. These are the ambitions when Stockholm Skavsta Airport renews its brand.
The long-term ambition is for the airport to become the obvious alternative as Stockholm's southern airport, a full complement to Arlanda, and that we, together with other actors and municipalities in the greater region, continue the development of the entire area as a hub for both air traffic and business. Stockholm Skavsta Airport has a place to play as an important national and international transport node, where we can contribute to the region's growth, says Brett Weihart, CEO of Stockholm Skavsta Airport.
Already today, Stockholm Skavsta Airport is a central part of the infrastructure in southern Mälardalen. Skavsta is a full-service airport for commercial and socially important flights with large capacity and short distances for travelers. Today, Norwegian, TUI and Wizz Air operate at the airport. Capacity exists to handle increased air traffic and the establishment of aviation-related operations. There is already good accessibility to the area, and with the new Ostlänken railway, accessibility will be further improved.
– With a travel center in Skavsta just a couple of hundred meters from the terminal, it will be easier and smoother to change from train to plane, the travel time will be shortened and you will be able to walk from the train to the airport terminal in dry shoes. There are few Swedish airports that can offer this, says Brett Weihart, CEO.
Modernized visual identity
To strengthen the brand and long-term ambition, the airport's visual expression and communication have been renewed. A modernized logo and new colors are some of the measures.
– With its 40 years as a civil airport, Stockholm Skavsta Airport is a well-established brand. We are now strengthening this by modernizing and clarifying what we stand for. The potential and all the conditions are there for the airport to grow. With this new concept, we will show the airport's personality and character, be better visible and become clearer in our offering to airlines, travelers and businesses. We will simply become Stockholm's southern airport – the obvious alternative, says Sara Johansson, Head of Communications at Arlandastad Group.
The new visual identity has a completely new color palette, typography, expression and image style. The communication concept Closer to You communicates the simplicity, closeness and smartness of choosing Stockholm Skavsta Airport.
The work has been done in collaboration with the branding agency Grow.
The launch of the new profile will take place gradually, starting in digital channels.
According to the press release.
