Strawberry won two awards at the European Loyalty Awards in London on September 3. The hotel group was awarded for its use of technology in the loyalty program and was also named Best European Hotel Loyalty Program.
Strawberry won the Best Use of Technology Within a Loyalty Program category, where the use of new technology, data and AI in the development of loyalty programs is assessed.
The hotel group also received the Best European Hotel Loyalty Program award.
– The fact that innovation, technology and the overall program are highlighted in the jury's justification shows that we are building a loyalty program that meets the wishes of our members, combined with a digital and smooth experience, says Nils Korsvoll, VP Loyalty & Customer Experience at Strawberry.
Awarded for technology and AI
The Best Use of Technology Within a Loyalty Program category focuses on how companies use technology, data-driven insights and AI to develop features, personalization and customer experience.
The Best European Hotel Loyalty Program in turn assesses, among other things, member relations, guest satisfaction and commercial results.
The awards are part of Strawberry's effort to develop its digital ecosystem and loyalty program.
The European Loyalty Awards brings together players in the European loyalty industry and the winners are selected by an expert jury. The award was created through a collaboration between the International Loyalty Awards and the European Bonus Award.
