Friday 13 Nov, 2026

STS Alpresor buys two new hotels in the Alps

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Photo:STS Alpresor

STS Alpresor buys Hotel Breithorn in Cervinia and Hotel Goethehof in Bad Gastein.

Owner of, among other things, the classic Hotel Salzburger Hof in Bad Gastein, continues its investment in the Alps and acquires two new hotels, one in Cervinia, Italy, and one in Bad Gastein, Austria.

– Cervinia and Bad Gastein are our most popular resorts in the Alps, so it feels fantastic that we are further strengthening our offering with two new hotels, says Niclas Helgesson, CEO of STS Alpresor.

The two new acquisitions are Hotel Breithorn, Cervinia's oldest hotel, and the classic Hotel Goethehof in Bad Gastein. The well-known hotels were built in the first half of the last century and are both centrally located and close to the lifts. They currently have just over 100 beds and will soon undergo extensive renovation and expansion.

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