Sweden's largest publicly listed travel and events group, Unlimited Travel Group, is strengthening its organisation as part of the group's investment in active premium travel and continued commercial development. From 1 March 2026, Susanne Korsvoll will take up the role of Chief Commercial Officer (CCO). She will simultaneously become CEO of Go Active Travel AB and will have overall responsibility for the Active Premium Travel business area, which includes Go Active Travel and the recently acquired Surfakademin.

The business area is part of Unlimited Travel Group's long-term strategy to grow within niche, experience-based travel concepts with a strong position in the premium segment. The operational management in each company is not affected by the change.

In her role as CCO, Susanne Korsvoll will have group-wide responsibility for developing and coordinating Unlimited Travel Group's commercial strategy. The commercial function will serve as strategic support to the group's companies in business development, brand positioning, digitalisation and capital market communications.

"With her long and solid experience in the field, Susanne is the right person for this role, which now makes us even better equipped for development and growth," says Charlotte Blum, CEO of Unlimited Travel Group.

– To be involved in taking the group forward into the next phase of development is both inspiring and an honour. I have a passion for active travel and for the power of people moving, meeting, and experiencing the world together – in smaller contexts where the experience is personal and genuine rather than large-scale, says Susanne Korsvoll.

Susanne has worked within the Unlimited Travel Group for many years, both as a consultant and an employee, with responsibility for marketing, digital strategy, and commercial development for the companies, as well as the group's capital market communication. Previously, she also has experience from similar roles within Strawberry (formerly Nordic Choice Hotels) and the airline BRA.