Visit Sweden, in collaboration with Sweden's 21 regions, has compiled a compilation of new destinations and experiences in Sweden during the spring and summer of 2023. Wilderness routes, unique accommodations, gastronomic weekends, fiddler conventions, cultural festivals, international art exhibitions, long-awaited musical performances and, not least, anniversaries are just a few examples that will enhance the range of tourist destinations in 2023.
Swedes' interest in discovering and vacationing in Sweden continues! With the pandemic years' closures and restrictions fresh in their minds, many are looking forward to starting to travel again.
The search for foreign travel destinations has increased, but Swedes' interest in holiday experiences in Sweden is still higher than before the pandemic (1) and according to Oxford Economics forecasts, the Swedish tourism industry is expected to grow by six percent in the coming years compared to 2022. And for those planning to discover, experience and explore Sweden in 2023, the range of new travel destinations and experiences is enormous.
”"It is extremely gratifying to be able to present parts of Sweden's enormous summer offer and see how Sweden is strengthening its attractiveness through an offer that attracts exactly the right target groups, while more people seem to value more affordable holiday experiences," says Susanne Andersson, CEO of Visit Sweden.
Staying in a scenic environment, where there is the opportunity for both physical activity and mental relaxation, is a popular holiday option for many!
The hiking and cycling trend are two of the strongest growing trends in nature tourism and today there are options for both those who prioritize comfort and those who like tours in simpler forms. How about a mountain bike camp for the whole family? A sauna 80 meters underground? Or a mountain marathon where you can enjoy Jämtland delicacies at the food stations? 2023 offers a range of new nature experiences that promise the joy of discovery and freedom for all tastes.
For those who enjoy visiting art exhibitions, design events, and cultural festivals, the offerings are plentiful. During spring and summer, Sweden hosts a range of highly anticipated exhibitions celebrating both international street art stars and national photography and textile artists. Why not visit a photography exhibition featuring a group of warmly portrayed elderly ladies, marvel at modern glass art, or discover the history behind some of Sweden's most classic and beloved furniture manufacturers!
And what about celebrating both an artist's and a festival's anniversary with a 30-year-old rock veteran or an opera singer celebrating 30 years on stage? Or discovering tradition and history through folk musicians offering both log dancing and campfire playing. For those who want to create memories with music, a packed programme of performances in a variety of genres and themes is on offer.
The perfect accommodation can make the difference between a good trip and an unforgettable experience. And gastronomic experiences are considered one of the favourite holiday activities for us Swedes. In 2023, several new accommodations and restaurants will open in Sweden – there is something for everyone – whether you are looking for budget-friendly B&Bs, luxury hotels, award-winning cheeses at a local dairy, or a fika walk in a jubilee city.
Finally, it can be stated that 2023 will be a year of anniversary celebrations! We celebrate the 500th anniversary of Gustav Vasa being elected King of Sweden, Gothenburg celebrates 400 years as a city, HM the King's 50 years on the throne and so everything from architectural masterpieces and cultural institutions to hiking trails, music festivals and furniture manufacturers is recognized and celebrated.
In other words, the summer of 2023 means the opportunity to truly experience the wings of history as we celebrate exciting and important milestones.
According to the press release.
