Saturday 4 Jul, 2026

Swedish tour operator receives prestigious international award

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In the picture from left to right: Chris Thompson (President and CEO of Brand USA), Magnus Hermansson (Director of Production, Swanson's Travel), Tommy Swanson (Owner/CEO Swanson's Travel), Roger Dow (President and CEO of the US Travel Association).

For the sixth time, Swanson’s Travel has received the Chairman’s Circle Honors award.

It is an honorary award presented to the most significant tour operators in the world for their work in promoting the USA as a tourist destination.

– Given our size and the fact that we only sell trips within Sweden, it feels very special to be awarded an accolade like this for six years in a row, says Tommy Swanson at Swanson’s Travel.

Swanson's Travel was established in 1978 and specialises in travel to North America. This year they are celebrating 40 years as a company, and there are several reasons to mark the anniversary. For the sixth year in a row, they have received an award in the Chairman's Circle Honors, which held its award ceremony at America's largest travel fair, IPW, in Denver, Colorado from 19–23 May. The award is voted for by the American tourism authorities and is therefore proof that Swanson's Travel has made a name for itself among the major players in the travel market.

”It feels fantastic to be recognised as a smaller player based on our expertise rather than volume. We are celebrating 40 years in the industry this year and possess extensive knowledge and accuracy. Therefore, we place great value on this recognition, as competition and the supply in the travel market is vast worldwide. We have truly shown that ”we live our brand'," says Tommy Swanson.

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