It is now clear that Tallink Silja Line will once again become an official partner of Hammarby Fotboll. The collaboration spans three years and is based on shared values such as joy, community and commitment. The goal is to support the entire club's operations, from women's and men's teams to youth activities, and to create memorable experiences at sea for supporters, families and corporate customers.
Tallink Silja Line will, among other things, be visible on the women's and men's match shirts, as well as in other contexts that contribute to increased visibility and a strong presence in the club's network.
– We at Hammarby Football are both happy and proud to welcome Tallink Silja Line back as an official partner this year and the next two years. We have had a very appreciated collaboration before, before the pandemic, and after good and fruitful conversations we are now looking forward to a new journey together. A particularly gratifying part is that together we hope to be able to resume the popular Bajenkryssningen, which has previously given the club great added value. A warm welcome back, Tallink Silja Line!, says Erik Sundin, Key Account Manager at Hammarby Football.
With the partnership, Tallink Silja Line not only wants to strengthen its brand in Sweden, but also actively contribute to the commitment and inclusive culture that Hammarby Football stands for.
– We are very happy to be able to collaborate with Hammarby Football again! During our previous collaboration we created many great memories together, not least the Bajenkryssningen which quickly became a favorite among both the supporters and us at Tallink Silja Line. Hammarby represents things that we value ourselves – community, joy and commitment – which makes it extra meaningful to now be able to support both the women's and men's teams, and also the important youth activities, says Enrique Hellsten, Sales Director at Tallink Silja AB.
By supporting Hammarby Football, Tallink Silja Line also wants to be involved and contribute to ensuring that football continues to be a positive force in society.
– Renewing our partnership with Hammarby Football feels absolutely right. We have always appreciated the club's heart, passion and the warmth that exists both on and off the pitch. Hammarby also carries out important community work that we see as very valuable. Supporting the club as a whole is therefore completely in line with our own values, and we look forward to continuing to create joy and community together that really makes a difference, says Piret Mürk-Dubout, CEO of Tallink Silja AB.
