With Kryssarna, six different virtual travelers are introduced: City Charlie, Wellness Wilma, Family Frank, Nature Nina, Foodie Fredrik and Design Denise. Each personality is created using an AI tool that has been instructed to produce each personality based on a specific set of interests and passions, with the goal of assisting customers in better planning and tailoring their travel experience both on board and ashore at the destination. The concept is also about challenging and inspiring to dare to step into a different personality type, or to tailor the next trip based on the company you are traveling with. Together with the girl gang, City Charlie may serve as inspiration, the food-interested family follows Foodie Fredrik's gastronomic journey, and the mother and daughter trip may want to follow in Wellness Wilma's footsteps?
– We are incredibly proud to finally introduce Kryssarna to the world. This is a major project that goes beyond the traditional travel offer. We want to offer unforgettable, personalized experiences for our guests and we are convinced that this concept will ensure that every trip can be as unique as the traveler themselves, says Matts Gottfarb, Sales & Marketing Director at Tallink Silja Line.
The basis for the concept is a dedicated website where you can take a quiz to find out which travel personality you are – or want to be. The visitor is also met with travel guides, detailed suggestions for activities on board and at the destinations and extensive moving material. The material is filmed with a Go Pro camera from each Cruiser's point of view, which brings all the tips and guides to life and thus each traveler's possible experiences. All to inspire and facilitate planning.
– A trip is an investment in both time and money, but often you may not have time to do enough research or plan your trip so that it is as good as you had hoped. With Kryssarna, we take our customer service to a new level and offer our guests the opportunity to design the trip based on personality and passion, completely free of charge. Our goal is for every customer to come home with a feeling of having had exactly the right experiences and exactly the trip they dreamed of, says Matts Gottfarb.
– What we are launching today is just the beginning. In the long run, we will develop the concept in more channels and integrate it into our campaigns. We also hope to be able to offer ready-made package trips for each Cruiser, create themed events on board based on the personalities and increase the number of Cruisers – why not let our travelers be involved and create more? The possibilities are endless, says Matts Gottfarb.
According to the press release.
