Through storytelling, children receive inspiring information and knowledge that makes things easier, and offers playful and knowledge-bearing activities.
– Together with Flajt, children gain knowledge about how luggage is taken care of, how it works in the air traffic control tower and in security control. Flajt can also, in a simple way, highlight important future topics related to airports, such as technology, the environment and sustainability. According to the story, Flajt was inspired by airplanes and the people who work at the airport and then moved in to help and take care of children who are going out and traveling, says Linda Sjödin, Director of Communications at Swedavia.
For the launch of Flajt, various units have also been developed, ranging from play areas, films and songs, giveaways and a kids track through the security check at Arlanda. All to make it run more smoothly at the airport and at the same time give the children a memorable experience. The play areas are located in Terminals 4 and 5 (at gate 6) and smaller play modules are located in Terminals 2, 3 and in the F-pier at Terminal 5.
– At the Flajt playgrounds, children get to try out their own wings. Through inspiring games and activities, we bring out the stories about all the exciting jobs that are done at an airport. We also hope that all parents will appreciate the children's play area and have the opportunity to relax a little before their trip, says Peder Grunditz, Airport Director at Stockholm Arlanda Airport.
Behind the concept is the concept and storytelling agency True Stories, which has developed the concepts Valles Värld for SkiStar, Happy at Sea for Stena Line and Årstidarna for Mall of Scandinavia, among others. The launch of Flajt will take place continuously during 2018 at all of Swedavia's airports.
