The Swedish Consumer Agency is demanding evidence for various environmental claims that airlines SAS and Bra use in their marketing, reports the news agency Siren. Bra claims, among other things, that it applies "full climate compensation" in certain cases, which the agency questions.
The questioning of SAS's advertising concerns the claim that Eurobonus members' trips with the company are "100 percent carbon offset." The Swedish Consumer Agency requires proof that this is the case, and it is believed that the information that can be found on the SAS website is insufficient and difficult to understand.
Bra has a similar claim where it claims that ”each kilo of biofuel reduces fossil carbon dioxide emissions by approximately 70 percent”. The basis for the claim is a biofuel flight between Bromma and Umeå where carbon dioxide emissions were reduced by 65 percent. What is not mentioned, however, is that the flight was carried out with a modern plane and has been compared with the emissions from an older plane, writes the Swedish Consumer Agency. The change of aircraft accounted for approximately half of the reduction and half of the effect was due to the biofuel.
”"It should therefore be possible to conclude that the reduction in carbon dioxide emissions due to biofuel is just over 30 percent," writes the Swedish Consumer Agency, which questions the fact that the company frequently claims to be able to reduce carbon dioxide emissions by 70 percent.
”"The Swedish Consumer Agency therefore expects evidence that fossil carbon dioxide emissions will decrease by 70 percent," the Swedish Consumer Agency's report states.
Bra also uses the term "full climate compensation" in its marketing, which the Swedish Consumer Agency considers vague and can be interpreted in different ways.
”"For example, the expression can be understood as meaning that the climate is fully compensated in all aspects for the environmental impact of flying when a consumer travels with BRA. This includes not only fuel consumption but also the life cycle of the aircraft and all operations," writes the Swedish Consumer Agency, which requires proof that the entire flight is fully climate compensated.
Source: di.se
