Thursday 20 Aug, 2026

Swedes open up to romance on the road this summer 

France, Paris, happy young couple walking at river Seine at sunset

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Fancy a holiday fling this summer? Then you're definitely not alone. According to a survey from hotel and travel search site momondo, more than three-quarters of Swedish travelers are open to romance while traveling this year – a doubling compared to a similar survey from momondo last year. 

77 percent of Swedish travelers would consider dating someone they meet on vacation this summer. In addition, more than one in five Swedes plan to use dating apps while traveling – a clear signal that many are hoping to match more than just their outfit this summer.

– For many, traveling is not just about resting, but also about living a little more – and maybe meeting someone you would never have met at home, says Julie Astrid Thomsen, press officer at momondo.

Swedes also seem to have a clear preference when it comes to potential holiday flings. A full 38 percent find other Swedes to be the most attractive people on the trip – closely followed by Spaniards (25 %), Italians (24 %), Norwegians (17 %) and Greeks (15 %). For romance-hungry travelers, momondo has compiled a top list of the most searched flight destinations for solo travel this summer – with three of the Swedes’ top 10 also being in Spain.

This summer's most searched destinations for solo travel, according to momondo

RankingsDestinationAverage price for a round-trip economy flight, 2025
1Bangkok, Thailand13,006 SEK
2Malaga, Spain3,632 SEK
3Alicante, Spain4,009 SEK
4Palma, Spain3,413 SEK
5Barcelona, Spain3,703 SEK
6London, United Kingdom2,729 kr
7Nice, France4,795 SEK
8Paris, France5,281 SEK
9Split, Croatia5,147 SEK
10Tokyo, Japan15,558 SEK

About the data.
Based on flight searches for one person on momondo.se between 1 January 2025 and 10 May 2025, for travel departing between 1 June 2025 and 15 September 2025 from any Swedish airport. All prices are average prices for round-trip economy flights. Prices may vary and savings cannot be guaranteed.

About momondo's survey:
Unless otherwise stated, all figures are based on an online survey conducted by The Ripple Effect on behalf of WALR. A total of 1,029 Swedish adults who plan to travel within the next three years participated. The fieldwork was conducted between March 21 and March 24, 2025. The survey was conducted online. The results have been weighted and are representative of the adult population in Sweden (18 years and older).

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