Saturday 15 Aug, 2026

Record summer tourism despite the economic downturn

Photo: Growth Agency

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The number of guest nights at commercial accommodation facilities in Sweden increased by 3.4% or one million guest nights during June, July and August, compared to the previous summer. The total number of guest nights for the summer months amounted to 30.8 million, which is a record for accommodation statistics. This is shown by new statistics from the Swedish Agency for Economic and Regional Growth.

Guest nights at hotels increased the most
Guest nights increased relatively the most at hotels, with an increase of 4.5% compared to the previous summer. Guest nights also increased at camping sites by 3.9%. For hostels, holiday villages and commercial brokerage of private apartments and cottages, the number of guest nights decreased from the previous summer.

– Despite the recession in Sweden, we see that the number of guest nights at commercial accommodation facilities is generally increasing throughout the country. It is primarily the hotels and foreign visits that are the driving force behind the development, but campsites have also had a good summer, says Patrik Svensson, statistician at the Swedish Agency for Economic and Regional Growth.

Largest increase in foreign guest nights
Swedish visitors accounted for a total of 21.1 million guest nights during the summer months, an increase of 3.5% from the previous year. Foreign visitors accounted for a total of 9.4 million guest nights, an increase of 8.8%.

This means that foreign visitors accounted for three out of ten guest nights during the summer months. Germany continues to be the largest tourist country with 2.6 million guest nights, with Norway second with 2.2 million. Together, these two countries accounted for over half of all foreign guest nights in Sweden.

Revenue for hotels increases the most
Total accommodation revenue for the summer amounted to SEK 14.2 billion, an increase of SEK 6.51 trillion or SEK 872 million from the previous summer. Hotel revenue increased the most, by SEK 8.71 trillion.

Västra Götaland the most popular region
Västra Götaland continues to be the region with the highest number of guest nights during the summer with 5.5 million, with Stockholm close behind with 5.2 million. However, it was Gotland and Kalmar that had the most guest nights per inhabitant with 11.7 and 10.1 respectively. The greatest positive development was in Västernorrland, Gävleborg and Västerbotten.

The statistics are available in the statistics portal.
I The Swedish Agency for Economic Growth statistics portal You can follow the development of guest nights, accommodation revenue, occupancy rate distributed by month and county or municipal level.

About the statistics
Tillväxtverket is responsible for accommodation statistics, which are part of Sweden's official statistics. It reports on overnight stays, capacity, occupancy rates, and guests' countries of origin for commercial accommodation facilities in Sweden (hotels, cottage villages, hostels, commercially rented private cottages and apartments, and campsites).

Guest nights are a measure of the number of nights guests stay at commercial accommodation facilities. The statistics for 2025 are preliminary and the final statistics will be determined in the first quarter of 2026.

Visit the Swedish Agency for Economic and Regional Development's statistics portal to see more statistics.

According to the press release.

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