As an Affiliate Member, Tourism in Skåne receives access to UNWTO's knowledge bank, can participate in projects and initiatives, and has the opportunity to influence the direction of UNWTO's important work.
As one of approximately 500 affiliated members, Tourism in Skåne also gains access to a fantastic industry network, which is in line with the company's ambition to work seamlessly across geographical borders on issues such as development and innovation.
UNWTO (or the World Tourism Organization) is a UN organization responsible for promoting responsible and sustainable development globally for the tourism industry.
As the largest international tourism organization in the world, UNWTO is involved in several areas, including development efforts and knowledge dissemination. Through research and data collection, UNWTO generates market insights to enable members to make informed decisions. Its work also includes promoting a business-friendly climate, talent development, innovation, and working towards a sustainable and coherent global tourism policy.
Tourism in Skåne's ambition is to be a leading destination management organization with a strong focus on knowledge creation and dissemination.
– UNWTO and membership will give our company an invaluable contact point with a global player that creates and disseminates knowledge with a strong focus on sustainable development for the tourism industry, says Pia Jönsson Rajgård, CEO of Tourism in Skåne AB.
