Lisa Rönnberg, Nordic Marketing Manager at TUI, received the award presented by the industry magazine Resumé for the eighteenth year in a row.
Since 2005, the Sweden's Best Marketing Managers award has been given to the companies that have made the greatest shift in "conceivability" and "preference" within their industry over the past year, according to surveys by the measurement company Xtreme Insights. This year, TUI takes home first prize in the Tour Operators category. After a couple of challenging years for the travel industry, TUI has managed to strengthen its position and become the first choice for even more people when they travel, according to the analysis company.
– In our marketing strategy, we have continued to focus on visibility, persistence and breadth over the past year. Working in cross-functional teams with creative solutions in our own and external platforms has strengthened the brand work to a new level. I would like to extend a big thank you to everyone who has been involved and contributed to the win, says Lisa Ronnberg, Nordic Marketing Manager at TUI.
The justification is:
“In an industry that has recovered from a few difficult pandemic years, this winner stands out as a safe and stable organizer with good service and a strong offering for the family.
"People usually talk about three little words to describe love – here three letters are enough.".
Press Release.
