TUI has entered into a new agreement as the main sponsor and official distribution partner of the TUI Mediterranean Marathon League, a unique series of international sporting events in some of the Mediterranean's most stunning destinations – Cyprus, Greece, Italy and Spain.
The TUI Mediterranean Marathon League is part of TUI’s new sports sponsorship strategy, combining the excitement of travel with the passion for sport. The partnership runs for 2025, 2026 and 2027 and underlines TUI’s commitment to enhancing travel experiences through world-class sporting events. It also demonstrates TUI’s close collaboration with local partners in the destinations.
The partnership strengthens TUI's position in sports tourism and broadens the range of experiences for both new and existing customers. TUI's global portfolio of hotels, resorts and cruise ships includes over a thousand sports, tennis and football pitches, training areas and a range of personal training options.
“The TUI Mediterranean Marathon League is more than just a series of races – it is a celebration of the combination of sport and travel in some of the Mediterranean’s most iconic destinations. We are delighted to deepen our relationship with local partners and offer our customers the opportunity to explore these amazing places in a dynamic and engaging way. By sponsoring the TUI Mediterranean Marathon League, we not only strengthen our portfolio of first-class sporting events, but also underline TUI’s commitment to delivering extraordinary sporting experiences,” says Magnus Hüttenberend, Head of TUI’s Sponsorship Strategy.
“We are delighted to welcome TUI as the title sponsor of this exciting initiative. The partnership reflects our shared vision of uniting the joy of running with the authentic beauty of the Mediterranean. Together we strive to create unforgettable experiences for runners and their families, while highlighting the history, culture and hospitality of these unique destinations,” says George Kakurides, co-founder of the Mediterranean Marathon League.
The TUI Mediterranean Marathon League 2025 will kick off on 9 March in Paphos, Cyprus, where participants will run along the picturesque Mediterranean coastline and through historic villages, starting from the birthplace of Aphrodite. On 6 April, the journey will continue with the Alexander The Great Marathon, from Pella, Alexander’s birthplace, to Thessaloniki, with spectacular views of the Aegean Sea. The race’s midpoint will be reached on 19 October at the TUI Palma Marathon Mallorca, where over 10,000 runners will navigate Palma’s beautiful coastline and bustling city streets. The final will take place on 15 November in Palermo, Sicily, with a course that winds through the city’s historic promenade, past magnificent theatres, palaces and the iconic cathedral in the old town. The TUI Rhodes Marathon is also planned to be included in the future.
With over 26,000 expected participants from 90 countries, the TUI Mediterranean Marathon League will be a global event, despite taking place in Europe. In addition to full marathons, half marathons, 10K and 5K are also offered, allowing runners of all levels to participate.
According to the press release.
