Turespaña launches Spain in 10 seconds, a new international campaign to promote Spain as a tourist destination.
The campaign consists of a number of short videos where famous personalities in Spain in culture, film, fashion, gastronomy or sports give their best tips and ideas for a trip to Spain.
The target audience for Spain in 10 seconds, which appears on social media and digital platforms, is affluent tourists looking for experiences and new experiences. They usually travel during low and mid-season periods.
The campaign will be shown in 15 countries, including Sweden, and can be seen as a complement and reinforcement of the 2017 campaign Spain is part of you. With these campaigns, the focus has now shifted to the tourist himself instead of what the destinations have to offer.
