Unlimited Travel Group has acquired the remaining 29 percent of the shares and thus owns 100 percent of the subsidiary Travel Beyond. The acquisition gives Unlimited Travel Group additional real value and strengthens shareholder returns.

”"We are very impressed by the fantastic work that founders Helena Andrén and Annika Björkroth, together with the team, have done in building Travel Beyond. The company's excellent development and good market conditions provide good opportunities for the group to grow further within the premium travel segment. We are pleased that Helena remains as CEO and the company is also in the starting blocks for further growth initiatives that provide exciting future prospects," says Charlotte Blum, CEO of Unlimited Travel Group.”

As part of the continued focus on Travel Beyond’s development and growth, the leadership team has been strengthened with two strategic additions in product development and marketing. These key roles will contribute valuable expertise and support the company’s ambition to both strengthen the brand and develop the product portfolio with the goal of continuing to be a leading provider of exclusive and tailored travel experiences.

According to the press release.