Shipping company Viking Line and HockeyAllsvenskan have signed a partnership for the 2024/2025 and 2025/2026 seasons. Through the partnership, Viking Line will become the league's new ”Official Partner”.
HockeyAllsvenskan is very pleased and proud to welcome Viking Line as a new ”Official Partner”. The collaboration will focus on branding and association, but will also include digital elements and, of course, promote travel for the teams' supporters. The commitment and passion for experiences are the common denominator and strength in the collaboration, which is written over the next two seasons.
– As a leading player in the Baltic Sea, we are now ready to embark on a new adventure – this time on the ice together with HockeyAllsvenskan. For us at Viking Line, it is important to promote and support sports in Sweden in various ways. With our new partnership, we are setting course to create unforgettable experiences both at sea and in the hockey arenas around the country, says Peter Hellgren, CEO of Viking Line Scandinavia.
The collaboration begins as early as 16 September, when the league's Preview Meeting takes place on the ship Viking Cinderella while docked at Stadsgårdskajen in Stockholm. Media and representatives (coaches and captains) from all teams in the league will participate.
– We are incredibly happy to set sail together with Viking Line and embark on
an exciting journey together. With shared values of team spirit and focus
"When it comes to experiences, we are convinced of the power of partnership," says Linnea Leijonklo, Commercial Manager HockeyAllsvenskan.
According to the press release.
