AVIAREPS will promote Orlando through strategic trade sales activities in Europe and Latin America.

Visit Orlando has appointed AVIAREPS as its global representative for Pan-Europe and Pan-Latin America. AVIAREPS’ dedicated team of local tourism experts will be responsible for Visit Orlando’s trade sales representation in the primary key markets as well as the secondary markets of Sweden, Denmark, Norway and Finland, the Netherlands, Argentina, Peru and Ecuador.

• We are honored to be the global representative agency for Visit Orlando. Our strong presence in both Europe and Latin America with our own offices in all key markets gives us a coordinated and localized sales strategy,” says Thomas Drechsler, COO Tourism at AVIAREPS.

AVIAREPS looks forward to leveraging their network of strong local trade connections, as well as using their extensive experience in the travel industry to promote Orlando.

About AVIAREPS

AVIAREPS is a world-leading international representation, marketing and communications company for brands in aviation, tourism, hospitality, food and beverage. Founded in Germany in 1994 with the ambition to help clients enter global markets, the company's global network now expands around the world on six continents.

About Visit Orlando

Visit Orlando is the official tourism association® for Orlando, the most visited destination in the United States, the Theme Park Capital of the World®, and the nation's premier meeting destination. We are a non-profit trade association that promotes and sells the Orlando destination globally, representing more than 1,300 member companies spanning all segments of Central Florida's tourism community.

Visit Orlando connects consumers and corporate groups with all aspects of Orlando’s travel community, whether for vacations or meetings. Home to seven of the world’s premier theme parks – as well as exhilarating water parks, nature-connected activities, vibrant neighborhoods, a dynamic dining scene with Michelin-starred restaurants and a robust calendar of entertainment and sporting events – Orlando is a diverse, welcoming and inclusive community for all travelers. For more information, visit VisitOrlando.com or OrlandoMeeting.com.

According to the press release.