Sweden's marketing company, Visit Sweden, is launching its next international marketing campaign, "From Sweden With Love," in the US, UK, Germany and France today, November 26. In total, the campaign, which is entirely digital, is expected to reach around 20 million people interested in traveling to Sweden.

-This is an excellent example of our agile working method where we constantly keep an eye on market developments given the pandemic with the aim of supporting the recovery of the Swedish tourism industry, says Jenny E Kaiser, Chief Officer Marketing Communications at Visit Sweden.

-The purpose of the campaign is to build the image of Sweden as a travel destination "in mind" among the curious explorers in our prioritized markets so that Sweden becomes an option when they can and want to travel again, Jenny continues.

The campaign is rolling out on Facebook, Instagram and YouTube in Visit Sweden's priority markets Germany, France, the UK and the USA. 

The observant may also note that the units are a "recycling" of a previously implemented campaign that received great attention and appreciation.

Updating and reusing material that has been well received by the target group you want to reach is in line with the times. And it is sustainable from several aspects: no production where people have to interact more than necessary, lower production costs, rapid implementation and known impact.

The campaign has been developed by Visit Swedens together with the agencies Prime, OTW and Four Communications.