When the bus company now launches its new graphic profile, it is a design where the new group community meets a familiar appearance. 

In March 2020, Flygbussarna was acquired by the Norwegian-owned company Vy. Since then, the company has been known as Vy Flygbussarna. However, further measures for a more group-wide profile have had to wait due to the pandemic. But as the desire to travel has started to pick up again, it is now time for Vy Flygbussarna to present its new graphic profile.

– When Flygbussarna was acquired by Vy, the idea was to take the best of two companies and make something even better out of it. Today, with our two brands, Vy Flygbussarna and Vy Bus4You, we are the largest commercial bus operator in Sweden. It therefore feels both timely and good that we are now switching to a more uniform graphic profile that reflects our group community while at the same time maintaining Vy Flygbussarna's high brand awareness. When travelers now once again enter the airports, they will recognize both the bus that is waiting and our high quality and level of service, says Zakaria Abna-Aissa, Business Area Director Vy Bus, Commercial Department.

The characteristic rainbow remains 

In Stockholm, Gothenburg and Malmö, the rainbow-decorated airport buses can be seen almost 24 hours a day. The colorful buses stand out and have been a clear hallmark of the company since its inception.

– We have been using the rainbow since 1989. For us, it is not just a symbol, but we have always had the goal that it should permeate our company, including our values and active actions. In December last year, we received EVOLVE diversity certification. Keeping the rainbow colors in our new graphic profile has therefore been important to us. We are pleased that we can now present a new modern design that continues to characterize Vy Flygbussarna, says Zakaria Abna-Aissa.