With a user-friendly environment and key functions that meet users' needs, SJ took home first prize in the Digital Products and Services category in connection with the Swedish Design Awards.
– It's really great that our intensive work to constantly focus on customer benefit is receiving this attention. Winning the Swedish Design Awards is a great honor for us, says Jenny Gejke, responsible for SJ's digital channels.
The jury's justification for this year's first place in the "Digital Products and Services" category was as follows: "With a clear, clean and user-friendly environment at its core, a number of key functions that solve and facilitate users' needs on an individual level, and an easy and human use of language, customers' perception of SJ has shifted from delays and cancelled trains to user-friendliness and self-evidentness with the help of design.".
– Together with our partners Pond and Bontouch, we at SJ have created a seamless digital experience with usability in focus. The goal has been to make it easier and more enjoyable for passengers both before, during and after the trip, says Jenny Gejke.
